Hellofresh to become first global carbon-neutral meal kit company

HelloFresh

HelloFresh commits to offset 100% of its direct carbon emissions from 2020 onwards

● The offset programme is an important step in the company’s global carbon reduction strategy

● To offset carbon emissions from internal operations, delivery and corporate travel, HelloFresh will invest in multiple climate protection projects around the globe

● In Australia, HelloFresh will invest in the Yarra Yarra Biodiversity Project in Western Australia

● HelloFresh’s climate reduction plan also includes transitioning to green energy in warehouses in the international segment

Sydney, 04 August 2020 – HelloFresh, the world’s leading provider of meal kits, is committing to offset 100% of its direct carbon emissions from its internal operations and offices, plus all emissions from delivery to customers and corporate travel as part of the company’s green energy and carbon reduction strategy. This will make HelloFresh the first global carbon-neutral meal kit company.

For the international segment, HelloFresh will partner with Planetly, a climate-tech startup from Berlin and, with their expertise, invest in climate protection projects around the globe. The initiative is expected to offset over 40,000 metric tonnes of carbon for 2020. In the US, HelloFresh is collaborating with Terrapass to offset at least 50,000 metric tonnes of carbon.

Sustainability has always been a fundamental part of HelloFresh’s company strategy. Due to its innovative supply chain, HelloFresh significantly reduces food waste, which is a major contributor to carbon emissions in the traditional grocery supply chain. In addition, the company has launched its strategy to avoid, reduce and offset carbon emissions.

Investing in climate protection projects around the globe

In co-operation with Planetly, HelloFresh will offset direct emissions from its internal operations and offices, plus all emissions from delivery to customers and corporate travel for 2020, through continuous investment in global climate protection projects as per CCBS Gold Level certification.

At a local level, HelloFresh will be supporting the Yarra Yarra Biodiversity Project in the mid-west of Western Australia. This project aims to return the environment to its origins by planting up to 40 native tree and shrub species in order to recreate a healthy and functioning biodiversity hotspot.

Tom Rutledge, CEO of HelloFresh Australia,

/Public Release.