Lexus announced today its 2025 global sales results as described below.
The global sales for the period from January to December 2025 reached a record high of 882,231 units (104% of the previous year). By region, sales in North America were led by core models such as the RX, NX, and TX, achieving a record-high 408,070 units (108% of the previous year). In addition, strong support from customers across regions, including Japan, contributed to overall growth in global sales.
Sales results by major region for January-December 2025 are as follows.
Sales Results by Major Region (units)
| Region | Sales Volume | % of Previous Year | Previous Year | |
|---|---|---|---|---|
| North America | 408,070 | 107.5% | 379,589 | |
| Central and South America | 4,684 | 113.8% | 4,117 | |
| Asia | 237,946 | 100.3% | 237,335 | |
| China | 182,458 | 100.3% | 181,906 | |
| East Asia | 44,145 | 103.0% | 42,872 | |
| Oceania | 16,297 | 106.7% | 15,269 | |
| Japan | 87,418 | 101.6% | 86,070 | |
| Europe | 80,686 | 97.7% | 82,571 | |
| Middle East | 45,645 | 101.4% | 45,013 | |
| Africa | 1,485 | 118.8% | 1,250 | |
Lexus International President Takashi Watanabe
We would like to express our sincere gratitude to customers around the world who continue to choose Lexus. In 2025, Lexus introduced new experiential value through the announcement of the fully redesigned new ES, which leads our next-generation electrified vehicle lineup, as well as the launch of the new RZ featuring Steer-by-Wire technology. Both initiatives generated strong and highly positive feedback from customers. In Japan, Lexus also celebrated its 20th anniversary, making 2025 a significant milestone year for the brand. At the Japan Mobility Show 2025, Lexus presented multiple concept models and unveiled its brand message, "DISCOVER," reaffirming our commitment to further evolve as a brand that delivers unique, one-of-a-kind experiences for each individual customer. Looking ahead to 2026, guided by this vision, we will continue to take on new challenges so that customers can discover new and enriching lifestyles. We invite you to look forward to what lies ahead for Lexus.
Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations' Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.
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- https://global.toyota/en/sustainability/sdgs/
