Pork producers are a cornerstone of Canada's agriculture sector. Expanding market opportunities and promoting the quality of Canadian pork helps strengthen the sector and create opportunities for continued growth.
Today, the Honourable Heath MacDonald, Minister of Agriculture and Agri-Food, announced an investment of up to $3.8M for Canada Pork (CP), through the AgriMarketing Program under the Sustainable Canadian Agricultural Partnership, to improve market access and consumer awareness, and promote the growth of the Canadian pork sector.
With this funding, CP will promote Canadian pork in new and emerging markets across Asia, Europe, and the Americas. By attending major trade shows, organizing trade missions, and facilitating business meetings, the project will help Canadian exporters build direct relationships with international buyers, reach new customers, and expand export sales to support Canada's economic growth.
In a competitive global market, promoting the Verified Canadian Pork brand will highlight Canada's high standards for quality, food safety, animal care, and traceability. Building this recognition reinforces Canada's reputation as a reliable supplier and helps the sector stay competitive around the world.
The Government of Canada is committed to supporting our agricultural sector by helping producers and processors access new markets, build strong global partnerships, and showcase the quality of Canadian products to the world.
