Key points:
- My Foodie Box launches high profile campaign to highlight 21.9% gender pay gap in WA.
- Campaign will involve social posts, Yagan Square digital tower activation, print ads, display ads, street furniture and digital panels, a floor decal at Perth train station.
- Company is also offering a "disappointing discount" of 21.9% off its product range to further highlight the inequality, with profits from sales going to Australian Gender Equality Alliance.
- Founder and CEO, Mai Hughes, wants business to do more to reduce the gender pay gap and introduce more family friendly initiatives, and
- My Foodie Box, which has 66% of leadership team female, has in place several family friendly initiatives, including:
- On site creche
- Flexible (school friendly) working hours
- Established work from home programs
Western Australian based My Foodie Box (ASX: MBX), a rapidly expanding food technology business focused on preparing and delivering meal kits based on high quality locally sourced produced, has used International Womens Day ("IWD") to launch a high-profile campaign highlighting the 21.9% gender pay gap in Western Australia.
The campaign will include social posts, Yagan Square digital tower activation, print ads, display ads, street furniture and digital panels, a floor decal at Perth train station. All of which are designed to highlight and get people talking about this important societal issue.
Details of the campaign, including imagery can be found here: www.myfoodiebox.com.au/international-womans-day-2022/
The Company, co-founded and led by female entrepreneur Mai Hughes, has always believed in the important role men and women play in the success of its business and strongly believes in equality in the workforce.
"We have launched this campaign to bring to people's attention the 21.9% gender pay gap in WA, one of the largest in the country, because it is an alarming number and more needs to be done to fix it," said Mrs Hughes.
"While the pay gap is a significant issue that needs to be addressed, we also believe businesses need to do more to ensure all employees can work in a productive and supported way, by recognising and assisting them manage family commitments and in particular mothers returning to work.
My Foodie Box, which has a 66% female leadership team, has a range of family friendly initiatives, including:
- an onsite Crèche (with multilingual nannies)
- flexible (school friendly) working hours
- work from home initiatives and support
"My Foodie Box was created to decrease the mental load associated with cooking, namely the meal planning and shopping for ingredients, so it is important for us to lead by example and support our staff and their families in practical ways," Mrs Hughes added.
To support the campaign, and further highlight the gender pay inequality, My Foodie Box will be offering a "disappointing discount" of 21.9% off all products for 80 days – the average amount of extra time a female must work to earn the same as a male.
Profits from the "disappointing discount" campaign going to Australian Gender Equality Alliance.
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