- Kununurra's iconic Ord Valley Muster receives additional three years of funding
- Festival in the East Kimberley set for 2027, 2028 and 2029
- Event forms part of the Cook Labor Government's economic diversification strategy by attracting out-of-State visitors, generating local jobs and valuable tourism dollars
The popular Ord Valley Muster will continue drawing in visitors after being awarded continued funding for the next three years until 2029.
The new funding commitment will support delivery of the festival in 2027, 2028 and 2029, helping ensure the East Kimberley continues to welcome visitors from across Western Australia and beyond.
Held annually in Kununurra, the Ord Valley Muster has become a cornerstone event on the State's regional events calendar, showcasing the East Kimberley's spectacular landscapes, rich Aboriginal culture, local arts, food, entertainment and unique visitor experiences.
The 10-day festival attracts thousands of visitors to the region each year, generating significant economic benefits for local tourism operators, accommodation providers, hospitality venues and small businesses.
The Cook Labor Government has proudly supported the Ord Valley Muster for more than 20 years through Royalties for Regions.
Held each May, the Ord Valley Muster gives travellers a chance to explore the vast Kimberley region during the peak dry season and is one of the many vibrant regional offerings that are part of the Cook Labor Government's always on, year-round calendar of events.
The 2027 Ord Valley Muster program will be released in late November. Find out more at ordvalleymuster.com.au
As stated by Premier and Tourism, Trade and Investment Minister Roger Cook:
"The Ord Valley Muster is one of Western Australia's most unique and celebrated regional events, and we're proud to secure its future with a further three years of funding.
"Events like the Muster play a vital role in attracting visitors to our regions, driving tourism expenditure and supporting local jobs for Western Australians.
"The Ord Valley Muster is a great example of how tourism and major events can help diversify regional economies, generating new economic activity while showcasing the unique experiences that make the Kimberley a world-class destination."
As stated by Regional Development and Kimberley Minister Stephen Dawson:
"The Muster showcases everything that makes the East Kimberley so special and unique, from its extraordinary landscapes and Aboriginal culture to its local food, arts and entertainment.
"The Cook Labor Government is proud to support this popular event on the regional events calendar through Royalties for Regions.
"The government has been a long-term supporter of the Muster, and we're pleased to continue that support into the future."
As stated by Kimberley MLA Divina D'Anna:
"The Ord Valley Muster is a chance for our community to come together, celebrate the place we call home and support the local businesses and tourism operators who are such an important part of life in the East Kimberley.
"It's about sharing our stories, welcoming visitors and enjoying everything that makes our region special. Events like the Muster help keep our towns vibrant and create opportunities for the people who live and work here."
