Rugby Australia are pleased to announce a new multi-year partnership with Melbourne's world-renowned, award-winning distillery Starward Whisky, who have come on board as the Official Whisky Partner of the Wallabies, Wallaroos, and Perth SVNS.
The new agreement which unites two proud Australian organisations will come to life across Wallabies, Wallaroos and Perth SVNS, from premium match-day activations to digital presence and exclusive, custom product releases.
As part of the multi-year agreement, Starward will have extensive rights across Rugby Australia's major events, including match-day hospitality, stadium signage, player appearances and co-branded merchandise.
Starward will also become a focal point of the fan experience, securing exclusive pourage and interactive activation rights at all home Wallabies and Wallaroos Test matches, as well as the high-energy Perth SVNS.
Starward was founded on the belief that Australia could produce a world-class whisky that belonged in every discerning bar, a conviction proven right when the distillery was named Most Awarded International Distillery at the 2022 and 2024 San Francisco World Spirits Competition, beating more than 5,500 entries from the world's most established whisky nations.
Rugby Australia CEO Phil Waugh said: "We are thrilled to welcome Starward, a proud Australian owned and operated business, into the Australian rugby family.
"This new partnership will help elevate the unforgettable, shared experiences for our supporters at home events and we're looking forward to raising a glass in July."
Starward Founder David Vitale said: "When I started Starward, I wanted to make a whisky that could stand next to the world's best and belong there - not as an Australian version of something else, but as something the world hadn't tasted before.
"The Wallabies and Wallaroos are building toward exactly that moment: Australia on home soil in 2027 and 2029, showing the world what we're made of. That's a story Starward understands from the inside. We're proud to be part of it."
