- An estimated 42% of Sheffield's specialist alcohol producers and retailers claim 'independent' status, according to a new University of Sheffield study
- Many in the sector are turning away from the 'craft' label -- which is seen as co-opted by large corporations - in favour of 'independent,' a term that's believed better captures the ethos of quality over quantity, responsible consumption and its connection to heritage
- The report recommends forming a 'Sheffield Indy Drinks' hub to give the sector a unified voice, allowing it to promote its unique heritage and secure support beyond its economic potential
A new report has revealed the impressive scale of Sheffield's independent drinks scene, estimating that 42% of its specialised alcohol outlets are independently owned or operated. The University of Sheffield study also shows that the city's vibrant alcohol sector is actively embracing the label of 'independent' over 'craft', which many believe to have been co-opted by large multinational corporations.
The result of a year-long project studying the city's independent alcohol sector, the report suggests the high proportion of independently owned drinking outlets is a direct reflection of Sheffield's unique history as a city of distinct, interconnected neighbourhoods.
Unlike many cities that developed from a single focal point, Sheffield evolved as a collection of distinct townships and neighbourhoods that came together to form the city we see today. The report found that these diverse neighbourhoods with distinct histories and characteristics are reflected in the way independent drinking outlets - from breweries to pubs and retailers - continue to spring up and flourish across the city.
Researchers found a strong preference for the label 'independent', which better captures the small-scale autonomous ethos connected to Sheffield's heritage, artisanship and community. This mirrors the language of groups like the Society for Independent Brewers (SIBA), which is campaigning to improve consumer awareness about the distinction between truly independent and so-called craft labels.
