An awe-inspiring reel of Uluru was the most popular post in 2022 on Tourism NT’s Instagram channel @NTaustralia.
Attracting nearly 11,000 likes, the reel by @twosometravellers was captured from the back of a van and shared with @NTaustralia’s 378,000 followers.
Along with Uluru, Territory tourism gems rounding out the list of hits were Mataranka Thermal Pool, Nawurlandja Lookout, Kings Canyon, Yurmikmik Walks in Kakadu, Litchfield National Park, East Arnhem Land, Daly Waters Pub and Darwin Harbour’s dolphins.
Tourism NT’s official social media accounts @NTaustralia have a combined following of more than 1,027,000 and are an important tool when marketing the Territory to both Australian and global audiences.
Territorians and visitors are encouraged to tag @NTaustralia and use the #NTaustralia on their holiday snaps, to give Tourism NT permission to repost.
Travel influencer @helloemilie’s photo of Nawurlandja Lookout, captioned this part of Australia truly is like no other was shared with her own 1.3 million followers worldwide as well as racking up the likes on @NTAustralia.
The top 10 posts were:
Uluru by @twosometravellers here with 10,998 likesMataranka Thermal Pool by @_fumika1023_ here with 9,624 likesNawurlandja Lookout by @helloemilie here with 8.570 likesKings Canyon Rim Walk by @juniorhill92 with 6,485 likesYurmikmik Walks, Kakadu National Park by @ryeaaahh here with 6,350 likesLitchfield National Park by @travellingwildtrak here with 6,107 likesEast Arnhem Land by @_roamingaus_ here and @anyabananyaa here with 5,962 likesDaly Waters Pub by @staycationoz with 5,854 likesManuel’s #landdownunder tik tok by @Topdidj with 5,611 likesPod of Dolphins in Darwin Harbour by @kjell_hensen_ here with 5,197 likes
Quotes attributable to Minister for Tourism and Hospitality, Nicole Manison:
“From the Top End to the Red Centre, the Territory’s unique natural attractions are clearly a hit with today’s travellers and it’s great to see these regions promoted to so many potential visitors.
“The imagery on @NTaustralia over the past year once again highlights our stunning landscapes, waterfalls and outback adventures, in addition to our Aboriginal art and cultural experiences, showcasing what the Territory has to offer.
“Our latest visitor numbers show our tourism recovery is on track, tourists are staying longer and spending more and Instagram is one of the most popular ways for young adventurers to get their travel inspiration. It’s great marketing for the Territory.”
Quotes from @twosometravellers James and Alex on Uluru-Kata Tjuta National Park:
“This captivating landscape is more than just a desert, it’s hard to put into words the magic that surrounds this place…an initial three day trip to Yulara quickly turned into two full weeks of soaking up everything this place has to offer.
“Learning the ancient ways and significance to the Anangu people, exploring the Uluru-Kata Tjuta National Park and witnessing the most spectacular sunrises and sunsets… Uluru is just as awe-inspiring in real life as you hope it to be! We know it won’t be our last trip to the remarkable Red Centre of Australia.”
Northern Territory Government