A new communications campaign has been launched to provide EU-based businesses with information they need to get ready to trade with the UK after 31 December 2020.
This communications effort complements the UK Government's domestic facing campaign, "The UK's New Start", which outlines some of the steps UK businesses need to take to prepare and take advantage of new opportunities outside the EU.
The new campaign will be delivered through a range of channels including high-impact print advertising in pan-European and country-specific titles, digital display advertising, paid search and paid social media promotion across LinkedIn, Facebook and Instagram.
The UK will be leaving the EU's customs union and single market on 31 December 2020, regardless of the outcome of negotiations. The campaign, to "Keep Business Moving", will direct EU traders to a dedicated gov.uk page which provides information on what they need to do to continue trading smoothly with the UK at the end of the year. The page will be updated with
