WATCH: James Johnson’s first media conference as FFA CEO

New Football Federation Australia CEO James Johnson spoke to the assembled media for the first time on Wednesday, 15 January.

Watch his introductory press conference and Q and A session with journalists, as James talked about subjects such as unbundling the Hyundai A-League, bidding for the FIFA Women’s World Cup 2023 and a range of other challenges awaiting him in his new role.

James discussed a wide range of topics in the 30 minute plus conference.

Here are the key talking points:

Opening remarks

2:26 – Where James sees the FFA’s position in football landscape

5:30 – His plans to establish a clear vision for the organisation

7:30 – The complex football issues that need to be addressed

11:20 – Acknowledging the FFA’s role in transformational change


12:30 – Why having a football person at this particular time is the right decision

13:20 – The three immediate priorities for James to work on

14:15 – James’ plans on interacting with clubs and stakeholders

15:10 – The importance of a vision and a strategy for everyone to work towards

16:20 – Opportunities with sponsors and commercial partners

17:14 – James’ role in FIFA’s reform and building trust with stakeholders

19:28 – Why communication and transparency will be a key part of building trust

20:47 – The new Leagues model and the FFA’s role in global football

22:31 – The learning process for James and the structure around him

23:35 – Addressing the cost of player registrations

24:48 – Chairman Chris Nikou discusses venues in Leagues football

26:05 – James discusses his time at City Football Group and his new responsibilities

27:23 – What we are trying to achieve with our Leagues

28:36 – Looking at pathways and the competition structures

29:30 – Opinions on the optimum amount of teams in the Leagues

31:10 – The importance of football being fun

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