Over the past six weeks Australians have tuned in to internationally renowned Australian chef Curtis Stone's critically acclaimed television series, Field Trip with Curtis Stone, which showcases Australian beef.
The series was filmed in Western Australia in 2018 and was first aired in the United States to a huge audience of more than 200 million viewers.
After a successful overseas screening, Field Trip with Curtis Stone aired in Australia with consumers watching on as Curtis makes an epic road trip of more than 2,000 kilometres through WA to demonstrate the quality of Australian beef and the on-farm stories behind its production.
The first episode of the series focused on the Margaret River region with Curtis visiting beef producer Stuart McCormack at Nirimba, West Pinjarra. In another episode, Curtis visited beef producer, Annabelle Coppin at Yarrie Station in the East Pilbara.
Curtis has always been a strong advocate for the Australian beef industry – driving awareness of our quality product and promoting Australian beef amongst consumers and chefs around the globe.
Meat & Livestock Australia (MLA) supported the series by connecting Curtis and his team to local beef producers in WA.
Owner and Manager of Yarrie Station, Annabelle Coppin, said the television series with Curtis Stone was a great opportunity to showcase their produce and farming practices to a global audience.
"We are extremely proud to produce beef with the unique and natural flavour of the Pilbara. It was fantastic to be able to share our story and showcase our produce to a global audience through someone like Curtis who has a real appreciation for the land," Ms Coppin said.
"Curtis was able to see the love and care we show to our animals and said the flavour in our beef really proved that."
MLA Domestic Market Manager Graeme Yardy said the airing of the series during Australia's summer was ideally timed to inspire consumers to cook with Australian beef while also telling the provenance story behind the industry.
"The collaboration between MLA and Curtis on the series really showcases the quality, ease and versatility of cooking with Australian beef to both international and domestic audiences. Alongside filming the television series, Curtis also created three recipes showcasing Australian beef," Mr Yardy said.
"The series highlights the animal welfare practices and sustainability credentials of Australian producers."
"Curtis is knowledgeable, well liked and respected and a fantastic advocate for Australian beef and how it is produced. He has a strong following in many countries and is seen as a trusted voice for the quality and integrity of Australian beef."
All episodes of Field Trip with Curtis Stone are available On Demand on FOXTEL, with Australian beef featuring in Episodes one and five.
Curtis Stone's recipes featuring Australian beef can be found on the Australian Beef website and include his Aussie beef burger, porterhouse steak with red wine sauce and steak and green bean stir-fry.
