HFA’s new hemp seed mix range secures national distribution with Coles

IR Department

Hemp Foods Australia secures national distribution with Coles for its new Functional Seed Mix range

Hemp Foods Australia, a subsidiary of Elixinol Wellness and Australia’s leading hemp food company, has secured distribution in more than 800 Coles stores nationwide for its Functional Seed Mix range.

The newly developed range will be stocked in the health food isle of Coles supermarkets and combines hemp seeds with other fruit, nut and seed formulations to deliver specific health benefits. The range includes a Protein Boost Seed Mix, Antioxidant Seed Mix, Gut Health Support Seed Mix and Omega Seed Mix.

The Coles partnership is another important step in Hemp Food Australia’s retail distribution strategy and follows a deal with Woolworth late last year to stock its certified organic Hemp Gold Seed Oil in more than 100 stores. The Company also expanded its partnership with Costco, who added its certified organic Hemp Gold Protein to their stores following the success of HFA’s Australian Hemp Seeds product.

“To secure national distribution with Coles for our new Seed Mix range is an exciting progression for Hemp Foods Australia and means that our brand can now be found on the shelves of Australia’s two largest supermarket chains,” said Felipe Favaro, General Manager, Hemp Foods Australia.

Felipe continued, “While we have been working hard on driving our e-commerce strategy, we also recognise the importance of bricks-and-mortar sales, and we are definitely seeing more interest from supermarkets to stock our products as the mainstream appeal of hemp continues to grow.”

Australia is being heralded as a plant-based protein powerhouse of the future, with a new report by CSIRO[1]predicting that the sector could be worth between $3 billion and $9 billion by 2030. This is a substantial increase on current figures, which suggest the sector is worth $140 million.

Hemp Foods Australia’s Seed Mix range has been designed to make healthy eating easy, and can be eaten on their own or added to meals such as cereals, porridge, salads, yoghurts and smoothies.

As the trend for plant-based foods and sustainable living continues to grow, Hemp Foods Australia remains focused on new product development and is set to launch innovative new hemp-based food products over the coming months.

“Hemp is not only good for you, it’s good for the planet. Hemp draws more carbon from the atmosphere than trees! We look forward to helping people eat more healthily and in good conscious knowing it’s aiding in the battle against climate change. It’s a true super food,” said Felipe Favaro, General Manager, Hemp Foods Australia.

Hemp Food Australia products are also available in a range of leading health food stores such as Health Life and Go Vita, as well as local supermarkets, including select IGAs and Harris Farms.

To view the full Hemp Foods Australia range please visit www.hempfoods.com.au

[1] CSIRO’s Australia’s Protein Roadmap, 2022

About us:

About Hemp Foods Australia

Located in beautiful Bangalow in the Byron Bay hinterland, Hemp Foods Australia has been championing the extraordinary health and environmental benefits of hemp since 1999.

Our aim is to deliver the most premium, nutritional products possible to make Australians healthier, inside and out. Hemp Foods Australia exists to make a positive difference to people, communities and the planet.

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