Homely forms new partnership with REIWA to strengthen affordable advertising options for Australians

Homely.com.au, the countrys largest industry-backed real estate portal, has joined forces with the Real Estate Institute of Western Australia to strengthen access to affordable property advertising for all Australians.

Homelys Head of Industry, David Webb said they were so excited to share the details of their new partnership with REIWA, who own reiwa.com, one of the largest property portals in WA.

Were confident that working directly with the institute will allow us to considerably improve our offering for our consumers and agents in the state.

REIWA has done such an amazing job at building goodwill and capturing a significant following in the WA real estate market. We want to help them and their members take their capability to the next level by facilitating their access to buyers and renters on a national scale, Mr Webb said.

What does this new partnership mean?

The new partnership between REIWA and Homely means reiwa.com listings will be uploaded to homely.com.au, Homelys extensive collection of street and suburb reviews will feature on reiwa.com listings, and REIWA will tap into Homelys massive national audience.

This deal provides massive value to property seekers on both Homely and reiwa.com who will have access to more listings and data respectively to inform their real estate decisions and enhance their search experience, Mr Webb said.

Homely and REIWA strive for the betterment of the industry and are committed to improving online property search for consumers. We believe this partnership will play a powerful role in furthering Homelys mission to deliver an alternative and affordable industry-backed real estate portal.

Like REIWA, we want to help agents take back control of the portal space and put a stop to the rising cost of advertising real estate in this country. With REIWAs support Homely can work harder and smarter to be a viable player.

REIWA CEO Neville Pozzi said the Institute were extremely excited about the opportunity this partnership offered their members in providing another avenue to promote listings on a national real estate portal.

The partnership will provide many benefits, including new initiatives that will help members in their day-to-day activities.

The automatic inclusion of REIWA members reiwa.com listings on the Homely portal will significantly increase the exposure of their properties for sale and rent to both national and international property seekers.

The opportunity to take greater control of the real estate portal space has been a key driver for REIWA to enter this partnership, which will provide members with a viable alternative to promote client listings, Mr Pozzi said.

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