One lucky camper will be offered a chance to win $1,000,000 by simply enjoying a road trip and supporting West Australian tourism, how good is that!
West Australians have made an astonishing effort caravanning and camping this year- reaching 104% above Pre Covid levels, but regional businesses still face an uncertain winter season, recovering from the strong border restrictions throughout the pandemic and recent weather events.
When campers travel and visit a region, all local businesses benefit, as visitors enjoy local attractions and dining experiences. With winter such a popular time to travel in Western Australia due to the amazing weather, this is the time to capitalise on these visitors.
With Australians falling in love with camping and wanting to reconnect with the simpler things in life, the aim is to encourage all Australians and the 110,057 registered RVs in Western Australia to take a winter trip.
"Caravan and camping visitor expenditure in WA was approximately $1.1B for 2021, and 88% of nights are spent in regional areas, highlighting the importance of this sector to regional WA. It's a sector of the tourism industry that appeals to all demographics - singles, couples, families. Don't miss this great opportunity to potentially win $1 million, and support the industry that supports regional WA," said Julian Barry, CEO of Caravan Industry Association Western Australia.
There are multiple physical and emotional benefits to a camping trip, which can be accessed through merely looking to reconnect with a simpler life, visiting family and friends, enjoying nature and being outdoors.
With an aim to reconnect Australians to regional West Australia, the competition entry system is based on a zoning system collaborating with over 158 caravan parks right across the state.
"Taking one extra camping trip this winter, it's not only good for your wellness and happiness, but it also supports regional tourism and puts the money directly into the hands of small business," said Keelan Howard, the General Manager of Marketing at Caravan Industry Association of Australia.
The further away participants camp from Perth, the more points they will accrue.
The campaign begins on June 1, 2022 and ends on October 31, 2022.
Not only is this campaign beneficial to get participants camping, which is fundamental for boosting health and wellness, but it's great for supporting regional WA.
To help spread the message, use our hashtag #RoadToAMillion and tag us at
