Net Zero Now: M.J. Bale Becomes First Australian Fashion Brand To
Be Carbon Neutral Certified for Products And Organisation
Premium Australian-owned menswear brand, M.J. Bale, has gained Federal Government certification to become the country's first fully carbon neutral fashion brand, after conducting a two-year life cycle analysis to measure and offset the entire business emissions in green projects.
The brand, which operates 67 stores across Australia, has been accredited as a Climate Active organisation by the Department of Industry, Science, Energy & Resources.
Founder and CEO of M.J. Bale, Mr Matt Jensen, said "We urge all Australian fashion retailers to join our lead in gaining a minimum of net zero certification. As an industry, we need to collectively work together to limit climate change.
"We plan to be carbon positive next year and are open to sharing our learnings from the sustainability journey with other like-minded industry partners.
"We are taking significant steps to cut emissions from the production of our woollen products, and have been pioneering the world's first carbon neutral wool farm trials in Tasmania to reduce livestock methane emissions to undetectable levels", he added.
By the end of this year more than 50 per cent of M.J. Bale's stores across Australia will be powered by renewable energy, with the company aiming for 100 per cent by the end of 2022.
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To offset the company's carbon emissions, M.J. Bale has invested in programs, including the Yarra Yarra Biodiversity Corridor in South Western Australia and offshore wind projects.
M.J. Bale is now a member of the Climate Active Network and labelling its carbon-free status as "Net Zero Now", as a rallying cry for the fashion and retail sectors to move quickly to cut carbon emissions.
"While we've achieved carbon neutrality, we feel that this is the start of the journey, There is so much more to do," concluded Matt Jensen
Issued By:
Jonathan Lobban Tim Allerton
M.J. Bale City PR
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