Queensland Visitor Economy Outpaces 2045 Projections

Minister for the Environment and Tourism and Minister for Science and Innovation The Honourable Andrew Powell
  • Queensland's visitor economy reached $45.6 billion in the year ending June 2026, tracking $1.4 billion above the Crisafulli Government's Destination 2045 projection.
  • Queensland outperformed the national average for both international visitation and international visitor expenditure growth.
  • 2.4 million international visitors spent $8.1 billion in Queensland, with international holiday expenditure reaching a record $3.8 billion.
  • After a decade of decline under Labor, the Destination 2045 plan is putting Queensland tourism back on track and reinforcing our reputation of Australia's home of the holiday.

The Crisafulli Government is delivering on its Destination 2045 plan, with Queensland's visitor economy reaching $45.6 billion in the year ending June 2026, tracking $1.4 billion ahead of projections.

Tourism Research Australia (TRA) data shows international tourism is continuing to drive strong growth, with 2.4 million international visitors spending $8.1 billion across the State.

Queensland's appeal as the home of the holiday continues to resonate with international travellers, with visitor expenditure reaching a record $3.8 billion, up 25.7 per cent over the year.

International visitor expenditure grew 28.4 per cent year on year, almost double the national growth rate of 15.6 per cent, while international visitation increased 10.6 per cent compared with 8.6 per cent nationally.

China remained Queensland's largest international market by visitor expenditure, with travellers spending $1.6 billion, up 83.6 per cent year on year, driven by growth in the education and holiday markets.

New Zealand followed with $956.1 million (up 10.3 per cent), the United Kingdom with $620.9 million (up 9.6 per cent), Japan with $604.8 million (up 26.4 per cent) and the United States with a record $526.3 million (up 14.7 per cent).

South Korea, France and Taiwan also recorded record international visitor expenditure. French holiday visitors stayed an average 55.4 days, up 26.2 days, with working holiday makers accounting for 53 per cent of all holiday visitors.

Record international visitor expenditure was achieved in two Queensland tourism regions, with Brisbane reaching $4.2 billion, up 41.4 per cent, and the Whitsundays reaching $273 million, up 26.9 per cent.

Domestic tourism continued to underpin Queensland's visitor economy, generating $37.5 billion in expenditure, up 3.9 per cent and ahead of the Destination 2045 projection.

Queensland welcomed 26 million domestic overnight visitors, while intrastate trips grew 2.1 per cent to 19.5 million, and daytrip expenditure surged 37.5 per cent to $10.3 billion.

Minister for the Environment and Tourism Andrew Powell said the latest results demonstrated the momentum behind the Crisafulli Government's Destination 2045 plan.

"We are backing Queensland as Australia's home of the holiday by investing in world-class experiences and securing major events to bring more visitors to our great state," Minister Powell said.

"These results show the Crisafulli Government's Destination 2045 is already delivering results with Queensland's tourism industry growing strongly, supporting jobs, businesses and communities right across the state.

"While Labor's plan for tourism would have seen tourism funding slashed by 95 per cent, we're giving the confidence and investment our industry needs to grow."

Tourism and Events Queensland CEO Craig Davidson said the results showed strong demand for Queensland holidays from visitors at home and overseas.

"It's encouraging to see international holiday expenditure reach record levels, alongside continued resilience in domestic visitation," Mr Davidson said.

"Queensland offers an incredible breadth of destinations, and we want visitors to continue experiencing That Holiday Feeling whether they're returning to a favourite place or discovering somewhere new."

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