Region in focus - Latin America

To successfully rebuild requires understanding of the market and customer. Austrade has listened to your feedback and takes seriously our role in assisting the sector to make more data-driven decisions. To that end, Austrade has built and developed our 'in focus' series, which provides a suite of market intelligence, data and insights on key markets.

Latin America remains a priority region for Australian education. Despite numerous challenges, particularly in navigating the impact of COVID-19 on student mobility, the opportunity for Australian education providers remains significant.

This is part two of a two part 'in focus' toolkit — a curation of new and existing resources that can help you better understand markets in Latin America.

New resources

• Trade and Investment Commissioner Update: Craig Ford
  • Video update from Trade and Investment Commissioner for Latin America on the challenges in-market, key opportunities for the sector and considerations on engaging markets in the region.
• In Focus — YTD August 2021 Latin America insights paper
  • Insights paper on summary of key results, enrolments, export value, and student visa trends across markets in the Latin America region based on YTD August 2021 data.
• MIP Orbis — Where to Compete: Argentina (updated October 2021)
  • Market intelligence and an overview of opportunities at the specific sub-sector level.
• In Focus — Argentina data summary slide
  • Data summary of facts, trends, and commencements by sector based on YTD July 2021 data.
• MIP Orbis — Where to Compete: Chile (updated October 2021)
  • Market intelligence and an overview of opportunities at the specific sub-sector level.
• In Focus — Chile data summary slide
  • Data summary of facts, trends, and commencements by sector based on YTD July 2021 data.
• MIP Orbis — Where to Compete: Peru (updated October 2021)
  • Market intelligence and an overview of opportunities at the specific sub-sector level.
• In Focus — Peru data summary slide
  • Data summary of facts, trends, and commencements by sector based on YTD July 2021 data.

Existing resources

• Market insight — Showcasing market trends and opportunities in a post-pandemic Mexico
  • Market insight article on how Australian education providers can invest in the trends and opportunities now presented by the market.
• MIP Orbis — Where to Compete: Mexico (updated October 2021)
  • Market intelligence and an overview of opportunities at the specific sub-sector level.
• In Focus — Mexico data summary slide
  • Data summary of facts, trends, and commencements by sector based on YTD July 2021 data.
• Market insight — Colombia student market analysis commissioned
  • Market insight article on how Australian education providers can understand trends observed in an upcoming report on student recruitment in market.
• MIP Orbis — Where to Compete: Colombia (updated October 2021)
  • Market intelligence and an overview of opportunities at the specific sub-sector level.
• In Focus — Colombia data summary slide
  • Data summary of facts, trends, and commencements by sector based on YTD July 2021 data.
• Market insight — Brazil COVID-19 and student pipeline recovery update
  • Market insight article on how Australian education providers can understand the current state of COVID-19 and student interest in studying abroad.
• MIP Orbis — Where to Compete: Brazil (updated October 2021)
  • Market intelligence and an overview of opportunities at the specific sub-sector level.
• In Focus — Brazil data summary slide
  • Data summary of facts, trends, and commencements by sector based on YTD July 2021 data.
• Latin American Higher Education report — an untapped export (released June 2021)
  • Report outlining how the Latin American region contributes to higher education sectors across the globe, as well as the untapped potential in Australia.
• Digital education and online learning trends in Mexico (released February 2021)
  • Article outlining the market dynamics, learner preferences and attitudes specific to students in Mexico.
• Online Learning Trends in Latin America 2020 (released December 2020)
  • The report investigates learner and industry attitudes towards online education, including awareness and perception of Australia's higher education and industry-aligned skills and training.
• In Focus — Mexico insights paper (released December 2020)
  • Insights paper that uncovers market changes, global mobility and policy and action areas for organisations interested in engaging the Mexican market.
• Latin America Student Behaviour profile (released July 2020)
  • Behavioural profile of an example Latin America student on how they could think, feel and do in order for Australian providers to engage students from the region.

Please check MIP Weekly and the newsfeed for up-to-date opportunities and event reports from the region.