Toronto, Ontario
Supporting Canadian tech innovators as they modernize and develop new processes, software and digital tools to improve the way Canadians live, work and travel is critical. That is why the Government of Canada is making targeted investments to ensure that our tech companies are equipped with the right tools to drive our local industries, including tourism, across our regions.
Today, James Maloney, Member of Parliament for Etobicoke−Lakeshore, on behalf of the Honourable Filomena Tassi, Minister responsible for the Federal Economic Development Agency for Southern Ontario (FedDev Ontario), announced an investment of over $715,000 for Tourism Technology Co. (TTC), backed by its parent company The New Business (TNB), to provide digital solutions for businesses in the tourism sector, scale across North America, as well as create six jobs.
Currently, tourist attractions, particularly in smaller and rural communities, face challenges drawing visitors as their offerings are not showcased on larger, international booking sites. Through this investment, TTC has developed two tools: Booker, a digital travel reservation system and Tripper, a new itinerary planner, to help close that gap. Together, these solutions will provide a single-platform approach to booking accommodations, tours and local attractions that travellers may not otherwise have discovered online. This first-to-market, made-in-Ontario digital solution will support 20 tourism organizations and 4,000 local businesses to draw in new visitors. As a result, the technology will boost the local tourism sector and support the vitality of small and rural communities across the province and the country.
Through investments like these, the Government of Canada is supporting key sectors like technology and tourism as they drive our economy forward and support communities to thrive.
