Thousands of young Australians are more confident setting and respecting relationship boundaries after engaging with Our Watch's Comfort Zone campaign, new data shows.
National prevention organisation Our Watch has released audience insights from the initiative, as the latest series of videos featuring high-profile actors, athletes and influencers goes live.
Comfort Zone, an initiative from The Line campaign, ran from 3 June to 31 August 2025, reaching young people with a multiplatform media campaign that aimed to strengthen their knowledge and confidence to set and respect healthy boundaries in relationships.
The initiative has reached millions of young people across Australia, registering 134.5 million impressions across digital platforms and amassing 59 million video views. Of those it has reached, new Our Watch data shows it has been effective at improving their understanding of healthy boundaries and behaviours.
Young people who engaged with Comfort Zone were 11% more confident in communicating healthy boundaries and were also significantly more likely to recognise controlling behaviours in relationships.
Social media stars Taz Zammit and Alessia Allfree, who participated in the Comfort Zone initiative, said the campaign was a fun way to engage in what can be difficult conversations.
"As a couple, we know firsthand how important it is to have mutual respect and set healthy boundaries," they said in a statement. "Comfort Zone is a creative way to have those types of talks in an honest, judgement-free space."
Our Watch CEO Patty Kinnersly said the success of Comfort Zone demonstrated the importance of reaching out to young people.
"It's incredibly encouraging to see young people not only engaging with Comfort Zone, but taking away and applying meaningful lessons," Ms Kinnersly said.
"Violence against women is driven by gender inequality, and the more that young people understand what that looks like and how to combat it, the more we prevent violence before it starts."
"Comfort Zone is about recognising that change doesn't happen by staying silent or sticking with what feels easy or familiar. It requires all of us to challenge harmful attitudes, call out disrespect, and model equality in our everyday lives."
The initiative builds on the evidence that rigid gender roles, disrespect towards women, and the normalisation of harmful behaviours contribute to violence against women.
"Too often, harmful behaviours are dismissed as 'just jokes' or 'not a big deal'. But these attitudes create the conditions where violence can occur," Ms Kinnersly said.
"By stepping outside our comfort zones, we can shift these norms, whether that's speaking up in a conversation, supporting respectful relationships, or questioning behaviours that reinforce inequality."
Part of the Comfort Zone initiative is an interactive board game which gives players prompts to discuss, quizzing one another on common relationship issues such as sharing locations with partners, being told what you can and can't share online, and following an ex-partner on social media.
Ms Kinnersly said initiatives like Comfort Zone are a critical part of Australia's broader effort to end violence against women and children.
"Primary prevention is about stopping violence before it starts. That means addressing the social norms, structures and practices that drive it," she said.
"We all have a role to play. Small actions, taken consistently across our communities, can lead to lasting change."
