Construction works on the much-anticipated East End Revitalisation program have started this week, with the City of Perth working hard to support local businesses in the area.
The East End Revitalisation Program aims to improve the environment, character and quality of the East End precinct through revitalisation of the streetscape in Hay, Pier and Irwin Streets.
Construction will also focus on the development of a Pedestrian Priority Zone (PPZ) on Hay Street, extending between the Pier and Irwin Street intersections – the first 20km/h PPZ in Western Australia.
With alfresco dining, new street trees and attractive street furniture, visitors, residents and workers will be encouraged to dwell, eat and shop in the area.
“The program will support the creation of great streets; streets that are comfortable, safe and tree-lined with plenty of reasons to stay,” City of Perth Chair Commissioner Andrew Hammond said.
“Key features of the precinct include wider footpaths, upgraded lighting and a greater opportunity for outdoor dining to encourage people to stay longer and activate the area which will support businesses in their recovery from this crisis.”
Construction staging will be flexible, with disruptive works being brought forward where possible before social distancing restrictions are fully lifted, as well as scheduling works to avoid the morning coffee or lunch rush.
To encourage visitors and to support local businesses impacted, the City of Perth has developed a business continuity guide and a voucher scheme for the East End.
Patrons are encouraged to visit Hay Street between Irwin and Victoria Streets and keep an eye out for City of Perth staff handing out $10 vouchers to spend at selected businesses in the area.
“The voucher scheme aims to support local businesses in the area and encourage visitation and spend in the precinct, providing patrons with a great experience that will hopefully encourage them to return,” Chair Commissioner Andrew Hammond said.
Participating businesses are listed below:
East Café & Bistro
Cucina on Hay
Cocoa and Rose
From 9 to 13 June, the City of Perth will also light up Council House with the letters #EER, signifying the start of construction for the East End Revitalisation and encouraging people to explore the development.