First steps underway toward new local TV prominence framework

Dept of Infrastructure, Transport, Regional Development and Communications

Minister for Communications, the Hon Michelle Rowland MP, has today tasked the Future of Broadcasting Working Group to contribute to the intitial design work for a new prominence framework, a key election commitment of the Albanese Government.

The new – and legislated – framework will ensure Australian TV services can easily be found on connected TV platforms.

Minister Rowland also said the Albanese Government will commence a parallel engagement process with a range of additional parties at this early design stage.

These parties will include operating system and set-top-box providers such as Google, Apple, Amazon, Foxtel, Telstra and Fetch.

These are the first steps in the development of the prominence framework and will be followed by a wider public consulation process.

Informed by the views of stakeholders and interested parties, the Government intends to make a final decision on the form and construction of a framework by mid-2023, and move through to the drafting of legislation.

The Future of Broadcasting Working Group, an industry-led forum, was established in early 2022 to consider future television technologies and related market reforms.

It is comprised of free-to-air broadcasters, consumer bodies, transmission infrastructure providers and smart television manufacturers.

Quotes attributable to the Minister for Communications, the Hon Michelle Rowland MP:

“This is the first stage of an ongoing process to improve the prominence of local TV in Australia and I welcome the opportunity to meet with the Working Group today to set out our views and seek their input toward the new framework.

“Broadcasting services play a crucial role in supporting our sense of cultural identity and informing and entertaining all Australians; from news services to sport to entertainment and more.

“I am committed to modernising regulation for a sector that continues to deliver value for Australian citizens and consumers, and the economy broadly, and I welcome the views of industry ahead of a broader public consultation process later this year.”

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