HarvestFresh by Beko Mimics Sunlight in Order to Preserve Vitamins for Longer* and Keep Fruits

HarvestFresh harnesses innovative illumination technology to maintain vitamins in fresh produce

What if fruits and vegetables could remain as nutritious stored in the refrigerator as the day we bought them? Now, thanks to cutting edge technology from Beko, Europe’s leading home appliances brand, they can. Today, at the world’s largest consumer electronic fair, IFA in Berlin, Beko unveiled their HarvestFresh technology which will be available across a range of refrigerators.

The innovative technology, developed for Beko fridges uses not one, but three effective colours (green, blue and red), which mimic the 24-hour sun cycle and natural sunlight. This combination will simulate the day light cycle – including times of darkness – to recreate a natural living environment for fruits and vegetables long after they have been harvested and purchased. Studies have shown that this technology has helped preserve vitamin A and vitamin C levels much longer.

By utilizing the power of varying light combination, fruits and vegetables are exposed to a natural way of preserving the vitamin, encouraging a healthier diet.

“At Beko, we believe passionately in creating new products and technologies that meet the wellbeing needs of today’s consumer. We know that they do not always find it easy to eat healthily and are committed to doing all we can to make their lives easier and healthier,”

/Public Release.