McFadyen Digital Unveils New Multi-Client Platform Study

McFadyen Digital

Study Launching July 20 to Help Organizations Create Actionable Plans to Participate in the Circular Economy Using the Power of Platforms

VIENNA, VA / ACCESSWIRE / June 6, 2023 / McFadyen Digital, the leading global ecommerce marketplace agency, is seeking participants for an in-depth collaborative study on the intersection of platforms and circular economy business objectives. This multi-client study is an exceptional opportunity for businesses to gain strategic insights into implementing sustainability and material security goals through innovative circular platform models.

With an increasing focus on sustainable business practices, the study aims to bridge the gap between the Platform Economy and the Circular Economy. Companies participating in this study will have the unique chance to influence their growth and value by creating more circular business practices.

"Organizations across all sectors are starting to realize the potential that lies in harnessing the power of the circular economy through platform strategies," states Dr. Peter C. Evans, Chief Strategy Officer for McFadyen Digital. "This multi-client study represents an extraordinary chance to unearth how to leverage circular platforms for competitive advantage, building brand equity, and exploring the opportunities and challenges related to scaling circularity solutions via marketplaces."

The multi-client approach benefits participants by enabling them to fund in-depth research collaboratively, providing strategic insights quicker and at a fraction of the cost of an independent study. In addition to cost savings, it is collaborative. Participants can shape the study's focus and key questions. The study will identify and explore where circular marketplaces are most likely to succeed and under what conditions. It will be led by experts from McFadyen Digital along with select practitioners and other industry experts, all who have extensive expertise in platform strategy, advanced marketplace software, and brand transformation.

The study is designed for:

  • Publicly traded enterprises operating in multiple industries and countries
  • Family-owned businesses committed to ESG responsibility
  • Ecosystem innovators seeking product opportunities
  • Impact investors and family offices aiming to future-proof their investments.
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