Key Facts:
The typical new mum is a young Millennial (avg. 30) in Australia with growing digital privacy concerns
Sharenting is still widespread with 84% of Australian mothers with children under two post images online, often to platforms not designed for family privacy.
AI deepfakes have fundamentally changed parents' concerns, with children's images posted publicly now able to be misused in ways that were unimaginable even five years ago.
Privacy expectations have shifted with today's parents wanting to share family moments, but not with algorithms, advertisers, or strangers.
Tinybeans was built with privacy at its core - an ad free, private memory family/friends-only platform
New mum, new concern
As if new mothers don't have enough to worry about in the first years of their parenting, there is a new concern on the periphery.
In Australia, the average first-time mother is close to 30, a young Millennial who watched platforms like Facebook and Instagram evolve from social tools into advertising engines built on personal data.
And even though she is a daily user of the platforms, she is starting to ask the question, is sharing my child's life online actually safe?
The answer, increasingly, is making parents uncomfortable.
What's the alternative?
Despite the concern, in Australia, 84% of mothers with children under two are posting images of their kids online, most of them to platforms that were never designed with a child's long-term privacy in mind.
This is sharenting: the widespread habit of sharing children's photos and milestones across public or semi-public social media. Because who doesn't want to post about their cute children and share the joy of silly moments or messy mishaps?
But the stakes have risen sharply.
Children's faces can now be scraped to train AI models, manipulated into deepfakes, or used to construct digital identities years before a child is old enough to consent.
For Australian Millennial mothers who remember a pre-smartphone childhood, the concern lands squarely and they're looking for alternatives.
Private by design, not by accident
Tinybeans offers what Instagram and Facebook were never built to provide: a closed, private family network with no advertising, no algorithmic feed, and no access for strangers.
Whether you're a 30-year-old Sydney mum sharing first steps with grandparents in Melbourne, and a best friend in Chicago, keeping loved ones in the loop across time zones is a must.
For a new generation of privacy-conscious parents on both sides of the Pacific, Tinybeans isn't a workaround. It's the point. It facilitates the desire to share the joy of raising children without handing that joy to a data economy.
Tracy Cho, Interim CEO says of new mums, "They have higher expectations of product performance from day one, and privacy isn't a feature that they are impressed by, it's a baseline requirement."
About us:
Tinybeans Group Limited (ASX:TNY, OTCQB: TNYYF) is a global privacy-first technology platform building trusted digital experiences for families. Founded in 2012, the Tinybeans platform operates on a premium subscription model, an e-commerce photo products store, and brand partnerships, serving ~95k paid subscribers and ~1 million active families worldwide. The platform's invite-only, private architecture positions it as the trusted alternative to mainstream social media for families who value privacy and security.
