Following the conclusion of UEFA EURO 2020 and the Copa America 2021, Optus Sports big tournament focus shifts to premium womens football.
There is just one year to go until the UEFA Womens Euro 2022 kicks off in England, and in two years the FIFA Womens World Cup 2023 will be hosted in Australia and New Zealand for the very first time, with both tournaments to be broadcast live and in full on Optus Sport.
In addition, Optus Sport continues to show its commitment to change the future they see with the Barclays FA Womens Super League returning in September, while the English Premier League kicks off in less than one months time.
The Australian audience appetite for the worlds best football has never been stronger, with Optus Sport records being broken during the past five weeks broadcast of the UEFA EURO 2020 and Copa America 2021, won by Italy and Argentina respectively.
Optus and UEFA made a decision to offer a number of key matches for free to enable all Australians to sample Optus Sport and also the opportunity to watch the historic final, which was especially important as many areas of the country were experiencing COVID restrictions.
The EURO final was a dream match with England reaching its first final in 55 years and Italy winning its first European Championship in 53 years. This match saw a live reach of over 900,000, the most streamed game in Optus Sport history.
Corin Dimopoulos, Optus Head of TV and Content, said, We are proud to be the official broadcast partner of the worlds biggest mens and womens football tournaments, and the last few weeks have been an extremely special time for all football fans in Australia.
With that in mind, just imagine what the audiences will be for the UEFA Womens Euro and the FIFA Womens World Cup in 2023.
The feedback and sentiment around our coverage has been fantastic, and this sets us up for our exclusive coverage of the Womens Euros next year and then the following year, we will be the only place to watch all Womens World Cup games hosted here in Australia and New Zealand.
With the long-term focus set on the UEFA Womens Euros and FIFA Womens World Cup, up next for Optus Sport is the new season of the Premier League, which kicks off on Saturday August 14 followed by the Womens Super League in September.
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