Yarra City Council is launching 'Queer Lives Here', Rainbow Yarra's new local visibility campaign supporting safety, inclusion and belonging for LGBTQIA+ people across Fitzroy and Collingwood.
Launching on Friday 15 May ahead of IDAHOBIT (17 May), the campaign responds to recent increases in anti-LGBTQIA+ harassment and violence by making a clear, positive statement: Queer people live, work, play and belong here.
Through bold but simple messaging and everyday visibility, the campaign aims to reinforce Fitzroy and Collingwood as proud, welcoming and rainbow-positive places for the whole community.
Local businesses are invited to take part by displaying a window decal featuring a QR code linking people to support services, reporting pathways and community resources.
The campaign launch includes a walking tour of participating businesses through Fitzroy and Collingwood, led by iconic drag queen Vin Tagè (@dragvintage).
While each item is small on its own, together they create a visible and welcoming presence across streets and shopfronts – affirming that LGBTQIA+ people are respected and belong here, helping shrink the space where hate feels acceptable and strengthening shared safety and belonging.
