The effect was double that seen for similar price increase on sugar sweetened drinks
Research involving the University of Exeter Medical School finds that the effect of taxing high sugar snacks is double that seen for a similar price increase on sugar sweetened drinks.
Published by The BMJ today, the study suggested that taxing high sugar snacks such as biscuits, cakes, and sweets might be more effective at reducing obesity levels than increasing the price of sugar sweetened drinks. The researchers say this option "is worthy of further research and consideration as part of an integrated approach to tackling obesity."
Obesity rates are increasing across the world. In the UK, obesity is estimated to affect around 1 in every 4 adults and around 1 in every 5 children aged 10 to 11, with higher rates among lower income groups.
The use of taxes to lower sugar and energy intake have mainly focused on sugar sweetened drinks. But in the UK, high sugar snacks, such as biscuits, cakes, chocolates and sweets make up more free sugar and energy intake than sugary drinks.
Reducing purchases of high sugar snacks therefore has the potential to make a greater impact on population health than reducing the purchase of sugary drinks. To explore this in more detail, researchers used economic modelling to assess the impact of a 20 per cent price increase on high sugar snack foods in the UK.
Richard Smith, Professor in Health Economics at the University of Exeter Medical School, said: "Tackling obesity is critical for public health, but is a really complex problem. Although many questions remain, there is growing evidence of a possible role for taxes on sugary drinks as a policy response, and our study wanted to see what sort of impact such a policy might have if it related to snacks.
"This is important as, in the UK at least, snacks contribute far more sugar to our diets than drinks: on average, 2 per cent of total energy and 11 per cent of free sugar intake is from drinks, in comparison to 12 per cent and 26 per cent from snacks."
Modelling was based on food purchase data for 36,324 UK households and National Diet and Nutrition Survey data for 2,544 adults. Results were grouped by household income and body mass index (BMI) to estimate changes in weight and prevalence of obesity over one year.
The results suggest that for all income groups combined, increasing the price of biscuits, cakes, chocolates, and sweets by 20 per cent would reduce average energy intake by around 8,900 calories, leading to an average weight loss of 1.3 kg over one year.In contrast, a similar price increase on sugary drinks would result in an average weight loss of just 203 g over one year.
Professor Richard Smith also said: "Although not a 'silver bullet', our analysis suggests that if a tax could reduce purchases of high-sugar snacks, we have the potential to make a greater impact on population health than that achieved by just reducing purchases of sugary drinks."
In contrast, a similar price increase on sugary drinks would result in an average weight loss of just 203 g over one year.
What's more, the model predicts that the impact of the price increase would be largest in low income households with the highest rates of obesity, suggesting that taxing high sugar snacks could help to reduce health inequalities driven by diet related diseases, say the researchers.
They point to some possible study limitations, such as missing data and the relatively short time frame to assess weight changes, but say findings were based on information from high quality databases and remained largely unchanged after varying some key assumptions.
As such, they say that a 20 per cent price increase in high sugar snacks "has the potential to reduce overall energy purchased among all body mass index and income groups in the UK, leading to an estimated population level reduction in obesity prevalence of 2.7 percentage points after the first year."
"The results also suggest that price increases in high sugar snacks could also make an important contribution to reducing health inequalities driven by diet related disease," they conclude.
There is a strong rationale for using fiscal policy to improve diet and health, but caution is needed, say researchers in a linked editorial.
For example, they point out that substitution and displacement effects in response to food tax and subsidy policies are complicated and difficult to predict, while product reformulation in response to consumer demand can also have unintended consequences.
They also argue that fiscal policies aimed at reducing sugar, salt, and saturated fat intake "might be useful, but they fail to incentivise the consumption of healthy foods."
Ultimately, tackling obesity and diet related disease "requires close scrutiny of the social determinants of food environments and a systemic, sustained group of initiatives aimed at reducing health inequalities," they conclude.
