Leading fresh produce buyers from Greater China, North Asia and Southeast Asia will soon tour regional Victoria on a major trade mission to connect with local fruit and vegetable growers and exporters.
Global Victoria's inbound trade mission will take place from 18-22 May where more than 30 importers from across Asia will visit:
- Mildura
- Swan Hill
- Shepparton
- Greater Melbourne
Across each town, importers will visit farms and packing and logistics facilities to see first-hand the quality of Victorian produce.
The breadth of Victoria's high-quality horticulture sector will be on show, including:
- citrus
- apples
- table grapes
- nectarines
- peaches
- plums
- cherries and
- a range of vegetables
The visit aligns with the citrus and apples harvest. Apples are a key focus this year following recent market access enabling Australian growers to export to China.
China remains Victoria's largest food and fibre export market, totalling almost $5 billion in value in 2023-24.
This mission is funded through the $34.9 million Boosting Victorian Exports Package, which helps small and medium-sized businesses access global markets and diversify their customer base — part of more than $47 billion in Victorian regional investment over the past decade.
Victorian Horticulture Inbound Trade Mission
Victorian horticulturalists will have the opportunity to meet over 30 premium importers from Japan, Korea, Greater China, Vietnam, Malaysia, Indonesia, Philippines, Thailand, Singapore and India, face to face, on home ground.
The Victorian Horticulture Inbound Trade Mission (VICHIB26) takes place across Victoria's key growing regions with buyers experiencing a five-day journey through the heart of Victorian horticulture, with each stop tailored to the produce and exporters that call that region home.
VICHIB26 is a program of site visits, business matching and networking, built to help Victorian growers and exporters deepen existing relationships and turn introductions into lasting trade partnerships.
Delivered in partnership with Apple and Pear Australia (APAL), Australian Table Grape Association (ATGA), Citrus Australia, Summerfruit Australia (SAL), Cherry Growers Australia, Victorian Cherry Growers, Horticulture Innovation Australia and AusVeg.
Apply to participate
If you grow, pack or export fresh horticultural produce in Victoria, VICHIB26 is for you.
The mission is especially valuable if you're already selling into Asian markets, because staying visible and connected to your buyers matters. These markets are competitive, and relationships need fostering.
Having buyers come to you, to your region, to see your operation firsthand, is a rare opportunity to strengthen the connections and keep your business front of mind.
Applications to participate are now open and close on 14 May 2026.
