The Australian Government is continuing to deliver better healthcare for women with the launch of the first ever national Menopause and Perimenopause Campaign.
The campaign will help women to better understand their symptoms, access trusted information and feel more confident seeking care and support.
Perimenopause and menopause can affect every woman differently, with symptoms ranging from hot flushes and sleep problems to anxiety, brain fog and changes to mental health and wellbeing.
The campaign has been developed in consultation with experts and communities and is informed by extensive research with a diverse group of women with lived experience.
It follows recommendations from the Senate Inquiry into Menopause and Perimenopause which found many women entered this stage of life without enough information about symptoms, treatment or available support. The inquiry also highlighted the stigma many women continue to face.
A new website has been developed to provide women with trusted health information, practical resources and help to find support available if they need it.
The campaign is part of the Australian Government's landmark $792.9 million women's health package that is continuing to deliver on its promise of more choice, lower costs and better care for Australian women.
Since announcing our women's health package, more than 800,000 women have accessed more than 3 million cheaper scripts for new treatments were listed on the PBS.
New PBS listings for menopausal hormone therapies have supported 430,000 women to save more than $70 million.
Nearly 105,000 women have undergone a menopause health assessment since 1 July 2025, when they first became covered by Medicare.
The campaign will run across television, cinema, digital video, digital audio, social media, out of home and regional press through to December 2026.
To view the 30 second campaign video see here.
