The ever-improving sustainability of the Australian red meat industry has been recognised with red meat supplier Paradigm Foods and its Roots Regenerative brand, victorious in their category at the Banksia Awards this week.
The Banksia Awards is Australia’s longest running and most prestigious sustainability awards and attracted a record number of entries for 2023. MLA is a proud sponsor.
Meat & Livestock Australia (MLA) Managing Director, Jason Strong, congratulated Paradigm Foods on winning in its category along with the three other red meat industry finalists from the awards – HW Greenham, Leather Cattle Co, and Future Feed.
“Paradigm Foods is at the forefront of sharing the amazing sustainability story of the Australian red meat industry,” Mr Strong said. “They are connecting consumers around the world with a deeper understanding of the food on their plates, telling the story of the industry’s land, animals and people.
“Through Roots Regenerative, they are deeply committed to regenerative agriculture, reducing food waste, improving animal welfare and overall sustainability. Winning this award is amazing recognition of the hard work and dedication of the Paradigm Foods team and their partners.”
Mr Strong said that many others in the industry are keen to build on their own sustainability story.
“For MLA and the Australian red meat and livestock industry, sustainability means the production of livestock in a way that is environmentally, socially and financially responsible with respect to our people, our animals and our natural resources,” Mr Strong said.
“MLA’s research and development investments are focused on demonstrating that sustainability goes hand in hand with productivity and long term inter-generational success.”
He said the whole industry had a strong sustainability story to tell, including its ambitious plans to be carbon neutral by 2030 (CN30).
To date, the red meat sector has more than halved its emissions from 2005 baseline levels.
“The red meat and livestock industry’s commitment is driven strongly by the Australian Beef and Sheep Sustainability Frameworks. The Frameworks are industry-led but customer and investor focused, demonstrating industries commitment to sustainability and to transparently reporting industry sustainability performance and progress,” Mr Strong said.