The tobacco industry pulls in hundreds of billions of dollars in profits every quarter, at the cost of more than 8.3 million lives annually. The World Health Organization (WHO) estimates the economic cost of tobacco is $1.4 trillion US a year -1.8 per cent of global GDP.
In response to these sobering statistics, the WHO Framework Convention on Tobacco Control (FCTC) was created to turn the tide against the number one preventable cause of death in the world: smoking.
When the first WHO treaty was being negotiated, Psychology professor Geoffrey Fong realized a research program would be needed to evaluate the impact of tobacco control policies that would be implemented globally because of the FCTC.
Assembling an interdisciplinary team
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