New content to showcase NSW Aboriginal cultural tours in ten languages

Minister for Tourism Stuart Ayres said Aboriginal tourism was a key part of the State’s popular tourism offering and ensuring its growth was a priority for the NSW Government.

“Over the past five years, nearly 328,000 international travellers to NSW took part in an Aboriginal tourism experience, with these visitors spending an estimated $1.3 billion during their stay,” Mr Ayres said.

“This represents a growth of 56 per cent in visitor numbers and 77 per cent in visitor expenditure over this time.

“I’m delighted to see our tourism and major events agency Destination NSW delivering initiatives such as these to support our Aboriginal owned and operated businesses ensuring they continue to enjoy strong results.”

Destination NSW CEO Sandra Chipchase said the videos in English, French, German, Spanish, Italian, Malay, Indonesian, Chinese, Korean and Japanese, as well as closed captioning for people with a hearing disability, reflect the depth and breadth of NSW’s export ready Aboriginal tourism experiences.

“These videos showcase many of our State’s Aboriginal tourism operators telling their own stories to a wide audience in an authentic and engaging way,” Ms Chipchase said.

“We’re effectively equipping our international offices and their partners with a suite of materials that can be used to entice international visitors to come to our great State and make an Aboriginal experience part of their experience.”

NSW is home to the largest population of Aboriginal people in Australia, represented by more than 80 different nation groups.

The new Aboriginal tourism experiences content series can be viewed via the links below.




Blak Markets

Port Stephens


Hunter Valley


Scotts Head

Dreamtime Southern X Sydney

Wagga Wagga


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