Police and emergency services are currently on the scene of a single vehicle fatal crash in Genoa.
Investigators have been told a local farmer discovered damage to a road barrier at the intersection of Princes Highway and Park Road just after 10am and called Triple Zero (000).
The vehicle was located approximately 50 metres away and the driver, who is yet to be formally identified, was located deceased inside the vehicle.
The exact cause of the crash is yet to be determined and the investigation is ongoing.
Police would like to speak to anyone who witnessed the crash or who has dash cam footage, to contact Crime Stoppers on 1800 333 000 or submit a confidential report via www.crimestoppersvic.com.au