-- New, dedicated fund will empower Australian startups to scale, invest in innovation and drive customer success
-- Unveiling of fund kicks off Salesforce World Tour Sydney
Salesforce (NYSE: CRM), the global leader in CRM, today announced that Salesforce Ventures, the company's global corporate investment group, has launched the Australia Trailblazer Fund, a new $50 million fund to empower Australian startups in the Salesforce ecosystem. With this new fund, Salesforce Ventures deepens its commitment to the region by investing in local innovation and inspiring Australian entrepreneurs to create next generation technology that drives customer success across industries.
There is a phenomenal market opportunity to enable world-class startups across the country. According to Startup Muster(1) , nearly half of Australian startups are actively trying to raise funds, and 45 percent identify as delivering Software as a Service (SaaS) products. If these startups can secure financing and scale, 25 percent of the Australian economy is likely to be directly impacted by software by 2025, which equates to $524 billion of GDP, according to StartupAUS(2) .
Since 2012, Salesforce Ventures has been investing in innovative startups in Australia, such as Arxxus, Autopilot, Bugcrowd, Practifi, Socialsuite and Sqware Peg.
-- Arxxus: A leading innovative and independent Salesforce services
partner with a focus on APAC, Arxxus leverages a cloud-first agile
delivery methodology to ensure customer success on every engagement.
They specialise in industry-leading Salesforce solutions across a
range of verticals including: government, real estate and Not For
Profit.
-- Bugcrowd: A leading crowdsourced security company with an award-
winning platform that combines actionable, contextual intelligence to
help leading organizations solve security challenges, protect
customers, and make the digitally connected world a safer place.
-- Sqware Peg: One of Australia's first Salesforce partners and an
established leader in advisory across all Salesforce solutions.
Recently acquired by Simplus, a Platinum Salesforce Partner and a
leader in Quote-to-Cash implementations, these two key portfolio
companies have come together to create a multi-regional consultancy to
support Salesforce customers.
