Apple Unveils MacBook Pro With PROLED XDR Display

CUPERTINO, CALIFORNIA Apple today introduced the all-new MacBook Pro with PROLED XDR Display , featuring breakthrough tandem OLED technology that delivers game-changing front-of-screen performance. Available in 14- and 16-inch models, MacBook Pro with PROLED XDR Display offers a visual experience unlike any other, transforming pro workflows with up to 2000 nits peak HDR and SDR brightness, an industry-leading 10,000,000:1 contrast ratio for exceptional detail, a 120Hz variable refresh rate, and a wider color gamut covering both P3 and Adobe RGB for brilliant colors. The new MacBook Pro also introduces intuitive Touch capabilities on the Mac for the first time, opening up a whole new dimension for pros to interact with their content, from manipulating 3D models to playing musical instruments onscreen. The Dynamic Island now comes to Mac, serving as the home for Spotlight,¹ Live Activities, and Siri AI.² And with up to 24 hours of battery life in thinner and much lighter 3- and 4-pound designs, MacBook Pro is more portable than ever, empowering pros to take their work wherever inspiration strikes.³ Featuring M5 Pro and M5 Max, Apple's most powerful chips ever built for a pro laptop, along with up to 128GB of unified memory and now up to 16TB of blazing-fast storage, the new MacBook Pro delivers speed and capability for the most demanding workflows. An enhanced six-speaker sound system now provides 50 percent deeper bass and remarkable sound clarity for even more immersive audio. And Thunderbolt 5 and a wide array of connectivity, a 12MP Center Stage camera, studio-quality mics, and the power of macOS 27 with Apple Intelligence and Siri AI complete the MacBook Pro experience.² It is available to pre-order starting today, October 28, with availability beginning Friday, November 6.

"The new MacBook Pro with PROLED XDR Display is a monumental step forward for the Mac," said Johny Srouji, Apple's chief hardware officer. "PROLED XDR is the world's best laptop display. It pairs state-of-the-art tandem OLED technology with advanced algorithms in our display engine to deliver the kind of visual fidelity pros have been dreaming of. And with the magic of Touch coming to MacBook Pro, combined with the game-changing performance of M5 Pro and M5 Max, we've created a whole new way for pros to interact with their content, taking their workflows to a completely new level. The new MacBook Pro is the result of the deep integration between Apple silicon, hardware, and software, and there's simply nothing else like it."

The new MacBook Pro debuts the PROLED XDR display, which uses tandem OLED technology and advances it with breakthrough innovations in every layer, advanced algorithms in the display engine, and a state-of-the-art factory calibration process to deliver Extreme Dynamic Range (XDR) and stunning visual fidelity. With exceptional brightness, striking contrast, and vivid true-to-life colors, PROLED XDR offers the ultimate front-of-screen performance, enabling a new level of visual acuity and precision for content creators, photographers, colorists, and designers who need a reference-caliber display on the go.

PROLED XDR is the world's best laptop display, delivering true-to-life color and unparalleled brightness and contrast. The PROLED XDR display offers tandem OLED technology unlike any other, with deep innovations in its layers that keep brightness and grayscale uniform across the entire display, while minimizing internal reflections common in traditional OLED designs. It's all backed by advanced algorithms in the display engine that precisely control each pixel in real time, plus a meticulous manufacturing process and precise calibration of every panel for consistency from display to display.

PROLED XDR offers up to 2000 nits peak HDR and SDR brightness, allowing specular highlights to shine with stunning intensity. And through optimizations in the tandem OLED panel and custom compensation techniques, combined with precise control of light across the display, the PROLED XDR display achieves an industry-leading 10,000,000:1 contrast ratio, so even the deepest shadows reveal incredible detail, bringing HDR content remarkably close to reality.

The display engine precisely controls the color and luminance of every pixel at the sub-millisecond level, compensating for content, pixel use, temperature, and environment all at once to offer exceptional brightness uniformity and grayscale accuracy, even in fast-motion content. It also monitors and adapts each pixel's usage over time to preserve stunning image quality. And ProMotion technology delivers adaptive refresh rates from as low as 10Hz for better power efficiency and up to 120Hz for fluid responsiveness for content in motion.

PROLED XDR offers pros a super-wide color gamut with P3 and now Adobe RGB - critical for workflows in photography and design - along with notably wider coverage in green and cyan ranges. This results in more than 80 percent Rec. 2020 coverage for HDR video editing and color grading. Cutting-edge factory calibration ensures luminance, white point, and color gamut are precisely aligned with standard targets. Both color spaces are accessible within a single default preset, streamlining pro workflows and making it seamless to switch between them. With the new MacBook Pro with PROLED XDR Display, pros have a portable reference display on the go.

With up to 2000 nits peak SDR brightness, combined with a state-of-the-art antireflective coating, the display is easy to read even in bright lighting conditions. For even greater visibility, the nano-texture option - now precisely etched into the cover glass - further reduces reflections and glare to eliminate distractions while maintaining an excellent viewing experience.

With breakthrough tandem OLED technology, extreme brightness, and extraordinary contrast, along with a super-wide color gamut, PROLED XDR is truly the world's best laptop display, giving pros an unparalleled visual experience and setting a whole new bar for the industry.

MacBook Pro features Touch for the first time, bringing pros a whole new way to interact with their content. Crafted specifically for the Mac, every touch interaction feels incredibly responsive and refined. Everyday tasks are simple and intuitive, allowing users to scroll through a webpage with a natural swipe; pinch to zoom in on a photo; drag and drop slides from one presentation to another; and double-tap a window to fill the screen, or flick to tile it into place. And the touch sensor is built directly into the display panel - not layered on top of it - reducing latency so users feel like they're touching the content itself.

Touch also introduces entirely new ways of working for pro users. Graphic designers can now use the entire display as their canvas, no longer constrained by the area of the trackpad when drawing; musicians can play software instruments right onscreen; and app developers can test how Touch performs in their iOS and iPadOS apps directly on the MacBook Pro display. And these new ways to interact with MacBook Pro work in tandem with the keyboard shortcuts and trackpad gestures pros know and love. In addition, a newly designed hinge provides greater stability while using Touch, and advanced video stabilization automatically smooths the camera feed in real time while using Touch on a video call.

Apple apps are optimized for the new MacBook Pro, and many existing apps work with Touch right away, because macOS automatically translates touches into clicks. Updated system gesture APIs also enable developers to create intuitive experiences designed specifically for Touch. And a wide range of third-party apps that pros rely on every day will also take advantage of Touch on the new MacBook Pro, bringing new ways to interact with their favorite tools and workflows. These include everyday productivity and collaboration apps like Notion, Canva, Zoom, Microsoft Word, Excel, PowerPoint, and Outlook; powerful creative tools for photo and video editing like Adobe Lightroom and DaVinci Resolve; 3D modeling and animation apps like Blender, Maxon Cinema 4D, Maxon ZBrush, and Shapr3D; along with music apps like Algoriddim djay Pro.⁴

The Dynamic Island comes to the Mac, serving as the new home for Spotlight, Live Activities, and Siri AI, where users can quickly search for anything on their MacBook Pro, access real-time updates, or take advantage of Siri AI.¹ Just like on iPhone, the Dynamic Island provides a quick, intuitive way to see and interact with important information. Users can ask a question, pick up a phone call, or control music - all within easy reach. With Live Activities, users can now get timely updates at a glance, and can accept an AirDrop request or pause a song with a tap of their finger.

The new MacBook Pro is thinner and significantly lighter for even better portability. The 14-inch MacBook Pro now weighs half a pound less at 3 pounds, while the 16-inch MacBook Pro weighs just 4 pounds - 0.7 pounds lighter than before.⁵ Both models feature a slimmer design enabled by OLED's more efficient display stack, with the 16-inch model nearly a millimeter thinner and the 14-inch model half a millimeter thinner.

With slimmer display borders, the 16-inch display grows to 16.3 inches, while the 14-inch display delivers a more portable 14.2-inch design.⁶ And a completely redesigned thermal architecture enables the same incredible sustained performance of M5 Pro and M5 Max, even in a lighter design, while redirecting warm air away from the display.

The new MacBook Pro features M5 Pro and M5 Max, Apple's most powerful chips ever built for a pro laptop. Both deliver phenomenal single- and multithreaded CPU performance, along with faster unified memory, giving users blazing speed for the most demanding workflows. M5 Pro offers game-changing performance for scientists, engineers, software developers, and creative pros tackling intensive projects, accelerating everything from compiling code and running AI tasks to sequencing DNA and editing multiple streams of 8K ProRes video. M5 Max is built for users who want to push the limits even further, including 3D VFX artists, AI developers, and film composers. With M5 Max, pros can run LLMs with hundreds of billions of parameters entirely on device and accelerate intense workflows across detailed visual effects, 3D animation projects, film scores, and 8K video post-production.

A powerful Neural Accelerator built into each GPU core lets users speed through AI workloads like running a coding agent with an on-device LLM. And users are able to power through advanced graphics-intensive tasks like rendering a complex scene in Cinema 4D with Redshift. M5 Pro and M5 Max each feature a GPU with enhanced shader cores and a third-generation ray-tracing engine, delivering more photorealistic lighting and faster renders for 3D modeling. Dynamic Caching optimizes on-chip memory to significantly increase GPU utilization, driving huge performance boosts for apps like Blender and Unreal Engine, along with AAA games.

The industry-leading six-speaker audio system in the new MacBook Pro features an all-new woofer design that provides 50 percent deeper bass and all-new tweeters that shape sound dispersion for remarkable clarity. Spatial Audio with Dolby Atmos wraps users in immersive sound for music and movies, and studio-quality mics deliver clean, clear audio for calls, recordings, and voice commands. And for the first time, dedicated audio tuning for closed-lid use delivers exceptional sound quality when MacBook Pro is connected to an external display, so users can enjoy a premium audio experience however they work.

The new MacBook Pro packs features for the most demanding users. The PROLED XDR display offers calibration and industry-standard reference modes in a portable form factor, making MacBook Pro an indispensable tool for filmmaking, design, and even medical imaging.⁷ And macOS makes the most of the graphics, memory, and machine learning capabilities of Apple silicon, so apps perform at incredible speed.

• The Apple Pro Display Calibrator gives pros the ability to calibrate their display to specific targets. In addition, pros can take advantage of industry-standard reference modes for cinematic standards, photography, print, design, and more. And with new DICOM medical imaging reference modes, the display can be used today to review medical images with outstanding grayscale accuracy and contrast when used for nondiagnostic reviews, research, and educational purposes.

• Through Apple Color Matching Function 2026, the PROLED XDR display delivers a seamless, consistent visual experience when paired with iPhone 18 Pro or Studio Display XDR.

• With support for genlock, MacBook Pro with PROLED XDR Display synchronizes a display's refresh rate with a camera's capture to minimize ghosting, tearing, and other visual artifacts when filming, making it highly valuable for virtual productions and on-set work.⁸

• Apple Creator Studio opens up new ways to create on MacBook Pro with PROLED XDR Display, optimizing for Touch alongside the precision of the keyboard and trackpad. With Pixelmator Pro, creators can interact with their designs directly on the canvas, making use of the fully interactive display to draw, paint, and select with even more fluidity. In Logic Pro, musicians can play software instruments with a fully Multi-Touch polyphonic keyboard, along with tappable chord and drum pads onscreen. And in Final Cut Pro, editors can use Touch to precisely mark ranges, drop clips directly into place, pinch to zoom in on a cut, and more.

The new MacBook Pro includes three Thunderbolt 5 ports, HDMI, an SDXC card slot, MagSafe, and a headphone jack. In addition to the PROLED XDR display, it supports up to three external displays with M5 Pro and up to four with M5 Max. Wi-Fi 7 and Bluetooth 6 provide fast, reliable wireless connectivity, and Touch ID enables a quick, easy, and secure login experience. With its fast-charge capability, MacBook Pro can charge up to 50 percent in just 30 minutes.³ In addition, storage is now configurable up to 16TB.

The new MacBook Pro comes to life with macOS 27. In addition to Touch built for macOS 27, MacBook Pro includes Siri AI, a profoundly more capable, conversational, and personal assistant; helpful Apple Intelligence features across apps; and an expansive set of improvements that make the Mac even more responsive and reliable. Siri AI can draw on personal context to help pros find what they need in the moment across messages, emails, photos, and more; answer questions about virtually any topic; and get things done across apps - all with groundbreaking privacy protections. Siri AI is integrated into Spotlight and systemwide context menus, and users can ask Siri about what's on their display with Visual Intelligence by using a dedicated keyboard shortcut to get help with a specific item. Pros can also write and edit with Siri almost anywhere they type.

Additionally, Apple Intelligence makes apps smarter and more useful. In Safari, it powers new tools that automatically organize a user's tabs into topics; notify them of website changes, like product restocks or price drops; and enable the creation of custom extensions based on a description. Pros can also easily create an automation in Shortcuts by simply describing it, or tap into intelligent photo editing tools in the Photos app. Features users already rely on get even better with improvements to performance and search. Refinements to Liquid Glass deliver an even more focused and approachable experience. A new slider in Settings gives users the option to personalize Liquid Glass, adjusting it anywhere from ultraclear to fully tinted to match their preference, and app icons are sharper and more defined.

The new MacBook Pro was built with the environment in mind and drives progress toward Apple's ambitious plan to be carbon neutral across its entire footprint by 2030. It is made with 55 percent recycled content overall,⁹ including 100 percent recycled aluminum in the enclosure, 100 percent recycled cobalt in the battery, and, in a first for Apple, 100 percent recycled tantalum in multiple capacitors. It is manufactured with 45 percent renewable electricity, such as wind and solar, across the supply chain. The new MacBook Pro is designed to be durable and repairable, and meets Apple's high standards for energy efficiency and safe chemistry. As with all Apple products, its paper packaging is 100 percent fiber-based¹⁰ and designed to be recycled.

Pricing and Availability

• Customers can pre-order the new MacBook Pro with PROLED XDR Display starting today, October 28, on apple.com/store and in the Apple Store app in 30 countries and regions, including the U.S. It will begin arriving to customers, and in Apple Store locations and Apple Authorized Resellers, starting Friday, November 6.

• The 14-inch MacBook Pro with PROLED XDR Display featuring M5 Pro starts at $2,899 (U.S.) and $2,749 (U.S.) with education savings ; and the 16-inch MacBook Pro with PROLED XDR Display featuring M5 Pro starts at $3,399 (U.S.) and $3,199 (U.S.) with education savings .

• The 14-inch MacBook Pro with PROLED XDR Display featuring M5 Max starts at $4,499 (U.S.) and $4,199 (U.S.) with education savings ; and the 16-inch MacBook Pro with PROLED XDR Display featuring M5 Max starts at $4,799 (U.S.) and $4,499 (U.S.) with education savings .

• Additional technical specifications and configure-to-order options are available at apple.com/macbook-pro .

• Details on Apple accessories - including the 70W Power Adapter for $59 (U.S.), 96W Power Adapter for $79 (U.S.), 140W Power Adapter for $99 (U.S.), and the World Travel Adapter Kit for $39 (U.S.) - are available at apple.com/mac .

• Apple Creator Studio updates will be available on the App Store this November for free for existing subscribers. New subscribers pay $12.99 (U.S.) per month or $129 (U.S.) per year. Education savings are available for college students and educators¹¹ for $2.99 (U.S.) per month or $29.99 (U.S.) per year. All new subscribers will enjoy a one-month free trial of Apple Creator Studio, and with the purchase of a new Mac or qualifying iPad,¹² customers can receive three months of Apple Creator Studio for free.¹³

• With Apple Upgrade , eligible customers in the U.S. can lease a new Mac with low monthly payments and easily upgrade at the end of their lease.¹⁴ Lease MacBook Pro with PROLED XDR Display with Apple Upgrade from $55.99 (U.S.) per month, excluding taxes and any trade-in credit, for 36 months. Additional configure-to-order options are available at apple.com/macbook-pro .^

• With Apple Trade In, customers can trade in their current computer and get credit toward a new Mac. Customers can visit apple.com/shop/trade-in to see what their device is worth. With year-round education pricing - available to current and newly accepted college students and educators - customers can save on MacBook Pro, along with a wide range of products and services through the Apple Store online and in stores. Visit the Apple Education Store for details. Customers in the U.S. who shop at Apple using Apple Card can pay monthly at 0 percent APR when they choose to check out with Apple Card Monthly Installments,¹⁵ and they'll get 3 percent Daily Cash back - all up front.¹⁶