South Australia has claimed the biggest television broadcast so far in the FIFA Women's World Cup Australia & New Zealand 2023 – with a record number of viewers tuning in to Adelaide's own Hindmarsh Stadium.
The China v England match reached 53.9 million viewers – making it a tournament record-high that almost quadruples the next most watched match at the halfway mark of the FIFA Women's World Cup 2023.
By comparison, the second most watched match in the tournament to date was China's opening match which reached 14.58 million viewers.
The tournament record to date of 53.9 million viewers equates to more than twice the population of Australia – or 1,007 Adelaide Ovals.
Upcoming matches live on the big screen at the FIFA Fan Festival:
*Saturday 5 August – kick off at 2:30pm ACST, Switzerland v Spain
*Saturday 5 August – kick off at 5.30pm ACST, Japan v Norway
*Sunday 6 August – kick off at 11.30am ACST, Netherlands v South Africa
*Sunday 6 August – kick off at 6.30pm ACST, Sweden v United States
*Monday 7 August – kick off at 8:00pm ACST, Australia v Denmark
*Tuesday 8 August – kick off at 5.30pm ACST, Colombia v Jamaica
*Tuesday 8 August – kick off at 8:30pm ACST, France v Morocco
As put by Zoe Bettison
We already know history is in the making in this FIFA Women's World Cup and now, Adelaide is part of the tournament's record books.
Almost 54 million viewers had their eyes on South Australia, on our very own Hindmarsh Stadium.
To have the world's eyes on our state, from two of our biggest tourism markets including China and the United Kingdom, is incredibly valuable as we work to recover international visitation.
As put by Katrine Hildyard
54 million people tuning in to watch the best women's football in the world being played in Adelaide is historic and absolutely brilliant.
More than five million people across Australia watched the Matildas' final group match.
Both of these record-breaking figures speak to the power of this tournament to change how women are seen and celebrated in sport and beyond.
This follows decades of women advocating for change. It is right that these magnificent sportswomen are finally receiving the recognition they deserve.
This is a tournament of firsts, and the State Government is committed to harnessing its power and ensuring its legacy - a legacy that will advance gender equality across the globe.
