Participation in Japan Automotive Model-Based Engineering Center

Five Japanese automobile manufacturers (SUBARU CORPORATION, TOYOTA MOTOR CORPORATION, Nissan Motor Co., Ltd., Honda Motor Co., Ltd., and Mazda Motor Corporation) and five parts manufacturers (AISIN CORPORATION, JATCO Ltd, DENSO CORPORATION, Panasonic Corporation, and Mitsubishi Electric Corporation) will be filling the role of executive member in the Japan Automotive Model-Based Engineering center (JAMBE), which went public today. JAMBE’s mission is to promote Model-Based Development (MBD)*1 across Japan’s automotive industry.

The center was founded to fulfill the purpose of creating the most-advanced development community in the mobility sector, able to carry out optimal and high-grade monozukuri efficiently and without rework. Primarily consisting of private companies, the center succeeds an initiative led by Japan’s Ministry of Economy, Trade and Industry called “Enrichment of Suriawase 2.0*2“―an industry-academia-government and strategic future policy for MBD in the automobile industry―which had been compiled as a result of discussions conducted by the Study Group for Ideal Approaches to Model Utilization in the Automobile Industry*3.

Executive member companies will lead the center’s activities to contribute to making Japan’s automotive industry more competitive internationally by enabling academia and businesses to share digital models*4 across the board, linking academic research with development of parts, systems and vehicles. Therefore, allowing both sides to coordinate and make adjustments (suriawase in Japanese) digitally from the initial stages of development.

JAMBE’s Guiding Principle, Vision, and Goal

Guiding principle

  • Contribute to making Japan’s automotive industry more competitive internationally by spreading and deploying MBD technology and concretizing the Suriawase 2.0 concept’s high-grade virtual model development technology.


  • Utilize MBD to promote carbon neutrality and innovation of vehicle technology to respond to needs such as CASE, thereby contributing to SDGs.
  • Encourage organizations of all sizes to use virtual models, thereby promoting highly efficient research and development.


  • Concretize Suriawase 2.0: MBR*5 (Academia) creates new models and MBD (Industry) enhances development efficiency by using the same models across parts and vehicle manufacturers in the engineering chain for their suriawase engineering style, creating new value and achieving the most efficient development processes in the world, free from rework.
  • JAMBE Logo

Release from JAMBE

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