UK based online education provider 42courses.com to back Advertising Capstone Challenge 2020

42courses.com, a UK based provider of bespoke micro-credentials for the advertising industry, will support Australian students undertaking the Advertising Capstone Challenge (ACC) in 2020.

This year’s challenge gives advertising students from Swinburne University of Technology, The University of Queensland, and Western Sydney University the chance to pitch their advertising campaign solutions to executives from Suzuki Australia and Deloitte Digital.

In addition to mentorships with Deloitte Digital Executives for the winning student team, each student from the top three teams in the competition will gain full access to 42courses’s ‘MBA level’ programs for one year. This includes access to Cannes Lions accredited courses, providing inspiration from the world’s leading creative thinkers, to courses on Behavioural Economics with the likes of Rory Sutherland, and Entrepreneurship with Nicole Yershon.

Swinburne advertising lecturer and co-chair of the Advertising Capstone Challenge, David Reid, says “We are thrilled to partner with 42courses.com. This is an amazing opportunity for ACC 2020 students to advance their learning and to acquire a unique set of skills as they search for their first graduate job.”

Having previously created branded learning programs for Ogilvy, 42courses.com has grown to become a leading provider of micro-credentials, centred on the mantra “Make yourself irreplaceable”.

Founder of 42courses Chris Rawlinson, says “We’re proud to help support the ACC with additional learning normally reserved for industry professionals.

“The Capstone Challenge gives young marketers a chance to shine, we hope we can help them all shine a little brighter, both for the challenge and for their future careers.”

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