Woolworths launches collectible glass containers to help customers reduce food waste

  • The new range will help customers store, cook and share fresh food at home
  • The 7-piece collectible set is made of a durable glass, suitable for baking, freezing, and reheating
  • Tuesday, 27 October 2020: This Christmas, Woolworths is helping customers keep their food fresher and reduce food waste at home with a new line of collectible glass containers.

    Available from 11 November, Woolworths customers will receive a container credit by scanning their Everyday Rewards card for every $20 spent in store or online. Customers can then redeem the glass containers for free with sufficient container credits.

    The premium 7-piece stackable set comes in various shapes and sizes and is made from tempered borosilicate glass that makes it safe in the oven and broiler (without the lid), microwave, refrigerator, freezer, and dishwasher. The plastic lid includes a four hinge locking mechanism and silicone seal, helping to keep food fresh, and a steam vent to cook or reheat food in the microwave.

    Woolworths Chief Marketing Officer Andrew Hicks said: “Between Christmas, New Year, and back to school, customers have a busy few months ahead of them and will be looking for ways to get the most value from their shop. That’s why we’re committed to supporting those who are looking to make every meal count with storage solutions that will mean less food waste, but also help customers’ shops go further.

    “Our new line of glass containers are a great solution to store, cook, and share fresh food while making meals last longer. They’re a practical kitchen staple that customers can enjoy long after the Christmas season ends.

    “We know how much Woolworths customers enjoy our collectible programs and these new glass containers are one of the many ways we’re helping Aussies get the most value from their shop this Christmas season.”

    Customers will need to be an Everyday Rewards member to get container credits and collect glass containers and can sign up at everydayrewards.com.au.

    Alternatively, customers can purchase the glass containers outright without taking part in the promotion.

    The earn and collect campaign runs from 11 November 2020 to 2 February 2021, and a redeem only period will run from 3 February 2021 to 16 February 2021 or while stocks last.

    Images of the complete collection can be accessed here.

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