Australian gold to shine in new national campaign

Australia’s world-leading minerals industry will take the next step in its successful industry positioning campaign from tonight with new ads showing how Australian gold is helping in the fight against cancer.

The next stage of the MCA’s ‘There’s more to Australian mining’ campaign includes national ads on TV, radio, digital, print and out of home channels showing how Australian gold is being used in innovative healthcare.

Australia has a long and proud history of gold mining which has shaped our country, generating wealth and building and sustaining regional communities.

Australia’s gold mining industry leads the world in setting new benchmarks in technology, sustainability, safety and community engagement.

The application of new technologies, data analysis and innovative processes has enabled Australia’s gold industry to unlock new resources, boost productivity, better protect the environment, enhance worker safety and generate additional value for the wider community.

People are often surprised by the diverse use of Australian minerals.

Along with many traditional uses of gold – making jewellery, storing wealth and in dentistry – a host of new uses have emerged such as mobile phones and other electronics, aerospace and medicine.

These new uses for gold combined with traditional investment demand in growing economies such as China and India present a significant opportunity for Australian gold mining companies to play a major role in future global supply chains.

One example is the use of gold nanoparticle technology as an emerging form of treatment for cancer patients who undergo chemotherapy and radiotherapy.

Global clinical trials confirm that the use of nanoparticle technology improved the quality of life for patients and decreased the risk of damaging healthy cells in the treatment process, particularly for prostate and breast cancer patients.

In 2019 Australia produced nearly 320 tonnes of gold, which made it the second largest gold producer in the world behind China. And Australia’s $24 billion in gold export revenue supported more than 30,000 highly skilled, highly paid jobs.

The gold industry is also an important contributor to government revenues and has paid more than $2.5 billion in royalties to state governments over the last decade.

As the world needs more complex and reliable materials in the future, the need for gold will only increase.

That’s good news for Australia’s world-leading gold producers, the highly skilled, highly paid jobs which they create and the regional communities in which they operate.

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