GBG (AIM:GBG), the global technology specialist in fraud and compliance management, identity verification and location data intelligence, has converged and augmented its market-leading location intelligence solution as Loqate, combining the Mastersoft and Harmony RightAddress brands, to meet the needs of Australian and New Zealand (ANZ) retailers planning to reach both local and international consumers during the Christmas and end of year holiday shopping period.
Loqate, a GBG solution in ANZ brings together best in class capabilities, proven local data sources and coverage of GBG’s homegrown address verification solutions in Australia, Mastersoft and Harmony RightAddress, and GBG’s proprietary international addressing and geocode solution which reaches 245 countries and territories globally. For retailers, Loqate provides combined technology expertise from across the three product brands, which have collectively served global and local businesses like ASOS, Loreal, Billabong, Nordstrom, Ralph Lauren, Nescafe Dulce, The Iconic, Cue and Maggie Beer.
Particularly for the retail industry, shopping festivals result in huge spikes in transactions. With a track record of serving 70 million address verification requests daily, Loqate provides retailers with the confidence to scale to address sharp increases in transaction volumes during sales and promotions. Remote gifting is also expected to rise due to inter-state and international travel restrictions amid the global pandemic, making this a digital-first holiday season this year. With Loqate, retailers looking to create better online customer experiences could minimise human entry time and errors with a 78% reduction in address entry time for online purchases and 70% reduction in failed delivery.
Over 250,000 organisations in Australia use ecommerce platforms to enable, engage and transact with their customers. For retailers to accelerate their go-to-market this holiday season and capitalise on this year’s ecommerce growth, ready-built APIs with some of the largest adopted ecommerce platforms in Australia, such as WooCommerce, Shopify and Magento, are available on Loqate for faster checkout experiences and higher sales conversions.
Carol Chris, Regional General Manager Australia at GBG,