Make It In America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets
By Matthew Lee Sawyer
Published by Wiley, January 2023
Hardcover and e-book, priced £22.99/ US$30.00
ISBN: 9781119885146
The definitive guidebook for business expansion and creation in the U.S. from a noted market development expert, thought leader, and teacher
The U.S. is the best market for business, as it has the biggest economy, wealthiest consumers, largest pool of investors, and a pro-business legal system. But foreign businesspeople and entrepreneurs often struggle with its complexity and oddities. New book, Make It In America; How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets addresses these needs and helps Americans understand these challenges.
Based on extensive research and interviews with over 150 business leaders in 40 countries, this book provides valuable insights, useful tools, and practical advice on a wide range of topics, including how to finance, market products, manage legal and tax issues, protect intellectual property, work with Americans, and navigate the U.S. immigration system. It also includes more than a dozen case studies and lessons from businesses that tried to enter the U.S. market from every continent.
Make It In America is written by Matthew Lee Sawyer, a business and marketing strategist who has helped to propel dozens of successful brands and start-up businesses for both U.S. and international companies. Currently, Matthew is Managing Director of Rocket Market Development LLC and teaches at Columbia University and New York University (NYU).
Make It In America will be available wherever books and ebooks are sold
