Apple unveils iPhone 13 Pro and iPhone 13 Pro Max – more pro than ever before

CUPERTINO, CALIFORNIA Apple today introduced iPhone 13 Pro and iPhone 13 Pro Max, pushing the boundaries of what’s possible in a smartphone. Redesigned inside and out, both models introduce an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz, making the touch experience faster and more responsive. The pro camera system gets its biggest advancement ever with new Ultra Wide, Wide, and Telephoto cameras that capture stunning photos and video, powered by the unmatched performance of A15 Bionic, more powerful than the leading competition. These technologies enable impressive new photo capabilities never before possible on iPhone, like macro photography on the new Ultra Wide camera and up to 2.2x improved low-light performance on the new Wide camera. New computational photography features like Photographic Styles personalize the look of images in the Camera app, and both models now include Night mode on all cameras. Video takes a huge leap forward with Cinematic mode for beautiful depth-of-field transitions, macro video, Time-lapse and Slo-mo, and even better low-light performance. Both models also offer end-to-end pro workflows in Dolby Vision, and for the first time, ProRes, only available on iPhone. iPhone 13 Pro and iPhone 13 Pro Max also include 5G with more bands for better coverage, big improvements to battery life for the best battery life ever on iPhone with iPhone 13 Pro Max, new storage capacity of 1TB, and the Ceramic Shield front cover, tougher than any smartphone glass.

iPhone 13 Pro in graphite, gold, silver, and sierra blue.

iPhone 13 Pro and iPhone 13 Pro Max will be available in four stunning finishes including graphite, gold, silver, and sierra blue.

iPhone 13 Pro and iPhone 13 Pro Max will be available in four stunning finishes, including graphite, gold, silver, and the all-new sierra blue. Pre-orders begin Friday, September 17, with availability beginning Friday, September 24.

“iPhone 13 Pro and iPhone 13 Pro Max make up our most pro iPhone lineup ever with the biggest advancement for our camera system, the best battery life ever in an iPhone, and the fastest performance of any smartphone, setting a new standard for iPhone and enabling incredible experiences never before possible,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “The new pro camera system offers even more pro photography capabilities like improved telephoto zoom, macro photography, Photographic Styles, Cinematic mode, as well as ProRes and Dolby Vision video. The Super Retina XDR display with ProMotion is our best display ever; it intelligently responds to the content on your screen, offers fantastic graphics performance, and is perfect for any viewing experience.”

The pro camera system on iPhone 13 Pro and iPhone 13 Pro Max features an all-new Ultra Wide camera with autofocus which enables macro photography natively on iPhone, a new Wide camera, and a new Telephoto camera with increased 3x optical zoom.

The Most Advanced Cameras Ever on iPhone

With new sensors and lenses for all three rear cameras, optimized to work seamlessly with iOS 15 and powered by the new image signal processor (ISP) in A15 Bionic for improved noise reduction and tone mapping, the iPhone 13 Pro lineup features the best camera system ever on iPhone. The all-new Wide camera has a larger sensor with 1.9 µm pixels, the largest ever on iPhone, for less noise and faster shutter speeds needed across lighting conditions, producing even more detailed photos. Coupled with the larger ƒ/1.5 aperture, the Wide camera on iPhone 13 Pro and iPhone 13 Pro Max offers a massive improvement in low-light situations, up to 2.2x when compared to iPhone 12 Pro, and nearly 1.5x when compared to iPhone 12 Pro Max. Sensor-shift optical image stabilization (OIS) – unique to iPhone – is available on both models, stabilizing the sensor instead of the lens, so images are smooth and video is steady, even when the user is not.

Low-light photo of a woman taken on iPhone 13 Pro's Wide camera.

The all-new Wide camera on iPhone 13 Pro and iPhone 13 Pro Max offers a massive improvement in low-light conditions.

Black and white portrait of a woman taken on iPhone 13 Pro's Wide camera.

The new Wide camera lets in up to 2.2x more light when compared to previous generations.

Man in colorful, lush landscape taken on iPhone 13 Pro's Wide camera.

With 1.9 µm pixels, the new Wide camera has the largest sensor ever on iPhone.

The larger Wide camera sensor on iPhone 13 Pro and iPhone 13 Pro Max offers less noise and faster shutter speeds needed for various lighting conditions.

Woman standing by the ocean taken on iPhone 13 Pro's Wide camera with sensor-shift OIS.

Both models feature sensor-shift OIS, so images and videos are always smooth and steady, even when the user is not.

Outside group photo taken on iPhone 13 Pro's Ultra Wide camera with Smart HDR 4.

Smart HDR 4 makes photos even more true to life with improved color, contrast, and lighting, even in group shots.

Woman laying on sofa taken on iPhone 13 Pro's Ultra Wide camera.

The new Ultra Wide camera on iPhone 13 Pro and iPhone 13 Pro Max offers a 92 percent improvement in low-light conditions.

Black and white portrait of a woman taken on iPhone 13 Pro's Telephoto camera.

With a 77 mm focal length, the Telephoto camera on iPhone 13 Pro and iPhone 13 Pro Max lets users get even closer to their subjects for portraits and video.

  • previous
  • next

/Public Release. This material comes from the originating organization/author(s)and may be of a point-in-time nature, edited for clarity, style and length. The views and opinions expressed are those of the author(s).