ITrack off-market listings changing way West Aussies buy and sell real estate

With an increasing number ofsellers enquiring about off-market listings,theitrackpropertyapphas been modified toprovideWest Australianswith a new and discreet way tobuy and sellproperty,which may not otherwisecome to market.

REIWA CEO Neville Pozzi saidoff-market listings are properties that are not actively for sale,butare properties that enables sellersto test the market and providesthe opportunity for buyersto search these properties via theitrackApp.

Due tothe current economic conditions many are lookingfor costeffective and productive waysto buy and sell property,withtheitrackappproving to be a popularsolutionfor many WA sellers,MrPozzi said.

Benefits of iTrack

By allowing a seller to list their property as anoff-marketlisting, they canbetter gauge buyer interest levels,especiallywhen they are unsure about the market at the moment and are reluctant to start spending money onanadvertising campaign.

For REIWA real estate agents, the app helps enhance productivity, providing a platform for them to connect better with interested buyers and build strong relationships with sellers.

Agents embracing iTrack

The Agency WA General ManagerStuart Cox saidsinceday one, The Agency haveembraced technologywith the results speaking for themselves over the years.

Usingcloud-based software and industry leading toolsenablesagents toprovide an effective level of service to their clients.This is whythe Agencyispleased to also team up withiTrackto facilitateclientsneeds in the most cost-effective way.

The Agencyrecognisesthe benefits of being able to upload an off-market listing, with agentsable toupload as much oraslittle information as the seller wants.

Using iTrack

Once a listing matches thecriteriathat a buyer has subscribedto, abuyer and agent can start communicating directly about the property.

Company Director of GavinHegneyPropertyGavinHegneysaidbuyers are always wanting to know everything that is happening in a campaign.

For buyersnot only is thisa great way to find out about homes that are for sale in their chosen area and price range whilst receiving campaignupdatesand marketinsights, it also allows them to be amongst the first to view properties that are not listed to the broader public.

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